Leo Burnett Quotes about Fun
Leo Burnett (1961). “Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett”
Fun without sell gets nowhere, but sell without fun tends to become obnoxious.
"Communications of an Advertising Man: Selections from the Speeches, Articles, Memoranda, and Miscellaneous Writings of Leo Burnett". Book by Leo Burnett, 1961.