Leo Burnett Quotes about Advertising

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

The greatest thing to be achieved in advertising, in my opinion, is believability, and nothing is more believable than the product itself.

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.

Good advertising is a happy wedding of words and pictures, not a contest between them.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

There is no such thing as a permanent advertising success.

Plan the sale when you plan the ad