Most of my work has been in corporations, studying how you build an organization that helps people to identify and work to their strengths.
Born of the impossibly varied options we have to amuse ourselves, cutting-edge companies are finding innovative ways to tailor our entertainment choices to who we are, relieving us of the burden of finding the diamond in the rough of 500 TV channels or thousands of movies and music albums released every year.
My point is, people really don't change very much.