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Mark Schaefer Quotes

You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media

You need to change your mind from sell sell sell to help help help and if you can do that as a business you will win in social media

Mark Schaefer
Winning, Media, Mind

Content is the currency of the social web and sharing that content is the catalyst to new relationships and business benefits.

Mark Schaefer
New Relationship, Benefits, Social Media
Mark Schaefer (2012). “The Tao of Twitter: Changing Your Life and Business 140 Characters at a Time”, p.16, McGraw Hill Professional

Power doesn't come from CONTENT, power comes from content that MOVES.

Mark Schaefer
Moving, Social Media
Twitter post from Sep 22, 2015

The key to finding your remarkability is to think about what makes you surprising, interesting, or novel.

Mark Schaefer
Thinking, Keys, Interesting

We are on the cusp of a marketing revolution. And it's being led by YOU.

Mark Schaefer
Book, Marketing, Revolution

Content has no economic value unless it's shared and it's acted on.

Mark Schaefer
Economic Value, Economic, Values

You can't keep putting the same stuff on all these channels, or it's going to get annoying. We need to aim for 'distinctive ubiquity,’ so we need to be everywhere but we need to continue to surprise and delight our customers in a relevant and consistent way wherever they are.

Mark Schaefer
Ubiquity, Needs, Delight

If you create great content, huzzah. But if it doesn't move anywhere, you're not succeeding.

Mark Schaefer
Moving, Marketing, Succeed

You can't fake authenticity.

Mark Schaefer
Fake, Marketing, Helpful
Mark Schaefer (2014). “The Tao of Twitter, Revised and Expanded New Edition: Changing Your Life and Business 140 Characters at a Time”, p.77, McGraw Hill Professional

You cannot be to wedded to your past accomplishments.

Mark Schaefer
Past, Accomplishment, Your Past

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