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Marshall McLuhan Quotes about Technology - Page 2

Technologies themselves, regardless of content, produce a hemispheric bias in the users.

"Laws of Media: The New Science". Book by Marshall McLuhan, co-written with Eric McLuhan, p.71, 1988.

Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.

Marshall McLuhan, Michel Moos (2014). “Media Research: Technology, Art and Communication”, p.124, Routledge

Typography is not only a technology but is in itself a natural resource or staple, like cotton or timber or radio; and, like any staple, it shapes not only private sense ratios but also patterns of communal interdependence.

Marshall McLuhan, W. Terrence Gordon, Elena Lamberti, Dominique Scheffel-Dunand (2011). “The Gutenberg Galaxy: The Making of Typographic Man”, p.330, University of Toronto Press

It is always the psychic and social grounds, brought into play by each medium or technology, that readjust the balance of the hemispheres and of human sensibilities into equilibrium with those grounds.

Marshall McLuhan, Bruce R. Powers (1989). “The global village: transformations in world life and media in the 21st century”, Oxford University Press, USA

Typographic man can express but is helpless to read the configurations of print technology.

Marshall McLuhan (1962). “The Gutenberg Galaxy: The Making of Typographic Man”, p.1, University of Toronto Press