If you change the rules of the market, you can be more successful than your competitors.
How much time have you invested in thinking about strategy? How many options have you considered before the plan was written? How have you ensured that the thinking behind the plan is challenged? How much time do you spend exploring trends, possibilities and cool stuff? How much time is spent playing with ideas, hopes and dreams?
The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.
Strategy is about out-thinking your competition. Mark Zuckerberg, while at Harvard, built a website called Facemash ‘for fun’. Even today, Facebook believe that ‘done is better than perfect’.
