The food system is a very complex beast. There are people who are going to get their food at Wal-Mart or at Safeway; they're not going to the farmers' market. Those people need choices too.
The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.
Students are very engaged by the issues, and it's not surprising because food choices are one of the few powers a child has.
My hope is that if people have the knowledge, and if they actually see where their food comes from and have access to the information, they will make better ethical choices.