Rule number one for the writers when we committed to the jump was: no hoverboards. No one is allowed to pitch that everyone is on hoverboards. It's going to be very very gently sci-fi.
I am not on Facebook. I'm not on Instagram. I only use Twitter, which I wish I didn't.
The news is a public service. It's a way to inform people of what's going on in their world. And when you make it about ratings and make it about ad dollars, there's no incentive to inform people. The incentive is to be sensationalistic and get as many people to watch as you can without any regard for truth or objectivity.
I think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.
People do things with terrible motivations and those motivations are selfish and self-interested and financially driven.
Every city, every town, every region in USA has these weird things - the way they pronounce words, or what they call soda, or how people drive. It's a huge country, and there's all these strange pockets of behavioral patterns that social anthropologists could spend lifetimes researching and reporting on.
Topical-sketch writing were incredibly rational and well reasoned: don't do a joke if the subject doesn't deserve it. An ad hominem attack on someone might get you a cheap laugh, but it doesn't earn you any long-term trust. The biggest rule was: you attack whoever's in power. Don't bring your personal bias to the table.
My main qualm about TV criticism has been when people review TV the way they review movies. They watch the pilot, and write a definitive review of the show. The obvious analogy is that you don't read the first eight pages of a book and then talk about whether the book works or not. People want so desperately in this day and age to declare something thumbs-up or thumbs-down that they declare it immediately.
I find Billy Eichner to be hilarious, though I also imagine that for many, a little goes a long way. Billy provides a kind of comedy the Parks and Recreations show did not have - an insane person screaming at everyone, and our job going forward, as it is with all of our characters, is to develop him and make him more three dimensional.
It's so much easier to write for an actor than for an imaginary character and then try to fit that character to an actor. It doesn't work very often in my experience.
I love crazy names. It comes right from Monty Python and Woody Allen - nothing in the world makes me giggle more than a funny name. It became a thing I started doing when I wrote. If a person came into a store and said, "How much is this apple?" that person would have an insane name.
There's going to be a lot of people that don't like you, and there's nothing you can do about it. Instead of trying to win them over one by one, you need to do things that are getting huge swaths of votes [in the elections].
In high school, my friend and I discovered that your cable-access station had to let you do whatever you wanted - it was like the Wild West. We made a couple weird things, like a tribute to the Zucker brothers, where we had a panel discussion about the Naked Gun movies. We wrote a script and made jokes that I'm sure were terrible and showed clips of The Naked Gun without permission.
The first joke I got on the air I remember clearly. Dennis McNicholas and Robert Carlock wrote a sketch where they were evacuating the Titanic, and the last two guys on the entire ship were the two black guys, Samuel L. Jackson and Tracy Morgan. So Will Ferrell was running back and forth, saying, "All first-class passengers get in the lifeboat. All second-class passengers and third-class passengers get in the lifeboat. Let's get all the animals in the lifeboat. Let's put all the empty luggage in the lifeboat."
I hate this phrase, but it's a "can do" attitude [that's important] that, whatever you do in life, you should have.
Mockumentary formats are great for a couple of things. One of them is delivering the toughest part of any sitcom episode, what writers call "pipe" - the nuts and bolts of the story where you explain what's happening, the boring plot stuff.
With mockumentaries, the conceit is that the characters are being interviewed, so you can start a scene and cut to a character looking at the camera and saying, "I'm working on this project," instead of having to figure out ways for people to talk naturally about what they're doing. You see this problem in pilots - people end up explaining things to each other that they'd never explain in real life.
My favorite sitcom of all time is 'Cheers.' That's a perfect example of how, like, people made fun of Cliff, but you never got the sense that they didn't like Cliff.
I care more about making sure the story is correct and the characters are behaving in character than I do about the individual jokes.
And personally I will say that Amy Poehler deserves about a thousand trophies and so one is a good start, and I'm hoping this is the first of a thousand. That's my personal hope.
All of comedy at some level is trial-and-error, whether it's a stand-up trying out jokes or a comedy show trying stories.
People think of taxes as money just being robbed from you. They don't consider the benefits of paying taxes. The benefits that they get and also the benefit of just being a part of a large group of people: a town, or a city, or a country, or a society that allegedly should stand together and all try to help each other.
As a viewer of TV shows, I always like shows more when I just feel like the people in charge have a plan. You can just tell sometimes, 'Oh, there's a plan there. They have an idea for how this is going to unfold.'
