It borders on irresponsibility when people get on television and start talking that way when they should know better. They should do their homework, and they should report in a responsible manner. Unfortunately, it's a very competitive business, the business we're in, and there is a perception that by hyping up this threat, you draw people's attention.
There are nearly 1 million Americans who visit the emergency room each year because of dental pain at a cost that runs into the hundreds of millions.