I give away wheelchairs to people who need them because they're expensive and not everybody can afford one. So I figured why not raise funds to buy the chairs and improve people's ability to get around.
In the States, you have the First Amendment. People feel the freedom to speak and the right to be heard. And they kind of push the message: "It's a free country." Everybody has the right to say whatever they want to say. But in the Middle East, culture is your guide. You have to ask, is it culturally okay to say something like that? Is it culturally okay, for example, to show a woman giving birth? As Arabs watching such a scene in an American film it's okay, but when it comes to the Arabic context, we're like, "How dare you?" So it's how you present it.
The easiest way to create awareness is through fashion.
Wheelchairs can have a huge impact on keeping people safe, because many who use them cannot move independently. They have mobility restrictions and they're on the floor relying on someone to pick them up. So, when they're in their wheelchairs, they feel a lot safer and more independant.
