Top 3 Quotes by Norman Potter

The first thing to learn about the deep structure of modern design is that it is relation-seeking and pleasurably so.

The first thing to learn about the deep structure of modern design is that it is relation-seeking and pleasurably so.

Design, Firsts, Modern

Norman Potter (2002). “What Is a Designer: Things, Places, Messages”, Hyphen Press

Design is a field of concern, response, and enquiry as often as decision and consequence... it is convenient to group design into three simple categories, though the distinctions are in no way absolute, nor are they always so described: product design (things), environment design (places) and communication design (messages).

Norman Potter

Communication, Simple, Design