Top 8 Quotes by Paul Gillin

Transparency may be the most disruptive and far-reaching innovation to come out of social media.

Media, Innovation, May

Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.24, Linden Publishing

When you say ROI, do you mean return on investment or risk of inaction.

Mean, Risk, Roi

Think like a customer

Thinking, Design, Marketing

Corporations must answer questions about why they should be in the blogosphere. Small Businesses need to answer questions about why they shouldn't.

Marketing, Corporations, Needs

Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.115, Linden Publishing

By creating compelling content, you can become a celebrity.

Inspirational, Creating, Social Media

Surely, that's what interns were invented for?

Social Media

Data quality is corporate America's dirty little secret.

Dirty, Data, America

For corporate marketers pod-casting is low hanging fruit.

Marketing, Casting, Fruit

Paul Gillin, Geoffrey A. Moore (2009). “The New Influencers: A Marketer's Guide to the New Social Media”, p.156, Linden Publishing

Paul Gillin Quotes