Five years ago, the heroes were technologists. Today, the heroes are designers building out a user experience. You can have the most amazing technology in the world, but if it's not put in a form that's useful and desirable, you won't be successful.
I don't believe a team can lead itself. I'm a big believer in vision.
It's a gut feeling. And when two people have the same gut feeling, you have a brand.
I sometimes joke that when I die, my tombstone will say, 'Here lies the guy who hired Jonathan Ive.'
