I often tell my clients they should do at least 30 percent of all their reading outside their own field. This will give them perspective and knowledge that will make them more interesting.
You've got to find a difierent approach. You've got to create some interest in your language, in the words and pictures you create. If a candidate can't give a 10-minute speech and have reporters reaching for their pens in the first 90 seconds, he probably shouldn't be running.
