In marketing you must choose between boredom, shouting and seduction. Which do you want?
Consequently, a young business often grows by large percentages. Mature businesses rarely do.
Passion doesn't create commitment; commitment creates passion. To what are you committed?
In essence, String Theory describes space and time, matter and energy, gravity and light, indeed all of God's creation as music.
A visual image is a simple thing, a picture that enters the eyes.
A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known.
According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time.
Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought.
A visual image in the hand of an artist is merely a tool to trigger a mental image.
People don't trade money for things when they value their money more highly than they value the things.
If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.
Opportunity never knocks. It hangs thick in the air all around you. You breathe it unthinking, and dissipate it with your sighs.
It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them.
Writing good ads is easy when you have something to say.
A good story often increases the salability of an item without increasing its actual value.
The value of an item—in the mind of a consumer—is simply the difference between the anticipated price and the price on the tag.
The risk of insult is the price of clarity. To be clearly understood one must speak the simple, essential truth as plainly as he is able.
Live and “love to be fascinated.
Turning the other cheek isn't submissive. It's defiant.
Contrary to popular belief, Americans don't hate advertising.
What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three.
Rich Christiansen is one of the most insightful, practical and cost-conscious entrepreneurs in the world today. Listen to Rich. He won't steer you wrong.
The salability of an item can often be improved while the value itself remains unchanged.
The first step in persuasion is to entice your target to imagine doing the thing you want them to do.
Embarrassment, or the risk of it, accompanies all your important choices.
