The world is changing very fast. Big will not beat small anymore. It will be the fast beating the slow.
In motivating people, you've got to engage their minds and their hearts. I motivate people, I hope, by example - and perhaps by excitement, by having productive ideas to make others feel involved.
You've got to look for a gap, where competitors in a market have grown lazy and lost contact with the readers or the viewers.
Imagine if we succeed in inspiring our audiences to reduce their own impacts on climate change by just 1 percent. That would be like turning the state of California off for almost two months.
