We're starting with our own carbon footprint. Not nothing. But much of what we're doing is already, or soon will be, little more than the standard way of doing business. We can do something that's unique, different from just any other company. We can set an example, and we can reach our audiences. Our audience's carbon footprint is 10,000 times bigger than ours... That's the carbon footprint we want to conquer.
News Corporation, today, reaches people at home and at work... when they're thinking... when they're laughing... and when they are making choices that have enormous impact. The unique potential - and duty - of a media company are to help its audiences connect to the issues that define our time.
While we reduce our own carbon footprint we will encourage the companies who truck our DVDs and newspapers, sell us paper, and provide an enormous range of products and services to all contribute.
