Marketing by interrupting people isn’t cost-effective anymore. You can’t afford to seek out people and send them unwanted marketing messages, in large groups, and hope that some will send you money. Instead, the future belongs to marketers who establish a foundation and process where interested people can market to each other. Ignite consumer networks and then get out of the way and let them talk.
People do not buy goods and services. They buy relations, stories and magic.
The Internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.
Relying too much on proof distracts you from the real mission–which is emotional connection.
It's easier to love a brand when the brand loves you back.
Marketing that works is marketing that people choose to notice.
Advertising is just a symptom, a tactic. Marketing is about far more than that.
You can spend your time on stage pleasing the heckler in the back, or you can devote it to the audience that came to hear you perform.
Marketing is about spreading ideas, and spreading ideas is the single most important output of our civilization.
