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Simon Anholt Quotes

The only remaining superpower is international public opinion.

The only remaining superpower is international public opinion.

Simon Anholt
Public Opinion, Opinion, International

The real success story of branding in recent decades has been the way in which companies have used their brands to turn the satisfaction of complex and even spiritual needs into commercial transactions.

Simon Anholt
Spiritual, Real, Needs
Simon Anholt (2006). “Brand New Justice”, p.5, Routledge

Brands are the rock stars of commerce, and create many fans, both at home and abroad.

Simon Anholt
Stars, Home, Rocks
Simon Anholt (2006). “Brand New Justice”, p.41, Routledge

The strengths of America's international standing continue to be innovation, opportunities and vibrancy.

Simon Anholt
Opportunity, America, Innovation

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