Simon Mainwaring Quotes - Page 5

The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.

The leverage and influence social media gives citizens are rapidly spreading into the business world.

Greed has increasingly become a virtue among Wall Street bankers and corporate CEOs in the U.S. Nowhere else in the world do CEOs insist on receiving compensation as high compared to what their employees earn.

Business practices and how we treat the planet are also in desperate need of re-humanization.

Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.

Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.

Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.

Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.

Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.

In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.

In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.

In fact, I believe the first companies that make an effort to develop an authentic, transparent, and meaningful social contract with their fans and customers will turn out to be the ones that are the most successful in the future. While brands that refuse to make the effort will lose stature and customer loyalty.

The theory of social contracts extends as far back as Plato. However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.

How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you're interaction with them was positive?

Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.

Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.

It is a truly powerful phenomenon when a brand makes a stand for what it believes in.

Work with your competitors when the interest of the community and planet are at stake.

What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.

The currency of universal values make brands innately sharable.

Since most corporate competitors have the same problems with sustainability and social reputation, it's worth trying to solve them together.

Non-profits must become deeply engaged in the ways that their donor communities are using social technology.

More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.

Millions of people are falling out of the middle class into the ranks of the poor.

The simple act of saying 'thank you' is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.