When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.
There's a lot of symbolism to your return. Is that going to be enough to reinvigorate the company with a sense of magic?
So let's not use a stylus. We're going to use the best pointing device in the world. We're going to use a pointing device that we're all born with - born with ten of them. We're going to use our fingers. We're going to touch this with our fingers. And we have invented a new technology called multi-touch, which is phenomenal. It works like magic.
