The cinema industry is competing against everything else people can do on a Friday or Saturday night. If they don't have a good time, you're going to lose them to something else. So much of what we do is trying to make the Alamo experience special.
The ABCs of Death offers us a chance to work closely with a large number of visionary filmmakers to create a film with more jaw-dropping moments than a whole summer of blockbusters.
I try to watch as many movies as possible within a group setting instead of just in front of my laptop. It's better to watch something and chat about it with your programming peers afterward.
