Trust is a big word for me. Loyalty and trust, for me, are everything. It's the core of what I'm about and what the people around me hopefully are about. It's a certain thing that gives you a sense of security. It's the biggest factor in everything I do.
When I'm hiring someone I look for magic and a spark. Little things that intuitively give me a gut feeling that this person will go to the ends of the earth to accomplish the task at hand.
You need to know what makes artists tick. Having been through the process myself as a musician, since I was an early teen, gave me an advantage - understanding them from their point of view, because it's about them, it's not about you - it's their vision and what they're capable of achieving, and you're the conduit.
I had the chance to work with Michael Jackson who was as brilliant as they come.
