I'm not saying that more performance wouldn't be better - all these technologies are going to get better - that's the difference between first generation and second generation.
Digital Chocolate has 60% of its developers in Finland where the sun never sets in the summer and there is nothing to do outside in the winter, so we are very productive!
We'll look at the japanese launch as a model and aspire to have things go as well as they did over there.
I can't tell you how important it was for us to be successful in japan.
Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
None of our competitors have ever made two systems that run the same software.
As a result, we will continue to see more innovation on the Internet and on mobile phones than on consoles.
If you look at any institution in history - look at the Roman Empire - anything in history, and what it looks like when it's peaking. Look at Apple, and how can you say it's not peaking? ... The thing is, it may take another year or two before it starts to decline, but it has to - everything does.
The way companies hang on to their marketshare is by being scared.