If you can't describe what you are doing as a process, you don't know what you're doing.
People work in the system. Management creates the system
Quality is everyone's responsibility.
Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.
New product and new types of service are generated, not by asking the consumer, but by knowledge, imagination, innovation, risk, trial and error on the part of the producer, backed by enough capital to develop the product or service and to stay in business during the learn months of introduction.
