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Loyal Customers Quotes

The purpose of a business is to create a customer.

Peter Drucker (2012). “The Frontiers of Management”, p.224, Routledge

There is only one boss. The customer.

"2010 BPM and Workflow Handbook" by Layna Fischer, Future Strategies Inc., (p. 178), 2010.

Loyal customers, they don't just come back, they don't simply recommend you, they insist that their friends do business with you.

Chip R Bell, John R Patterson (2007). “Customer Loyalty Guaranteed: Create, Lead, and Sustain Remarkable Customer Service”, p.20, Adams Media

The complaining customer represents a huge opportunity for more business.

"Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Little Or No Cost". Book by Brenda Bence (p. 91), November 7, 2011.

Risk more than others think safe.

Howard Schultz, Dori Jones Yang (1997). “Pour your heart into it: how Starbucks built a company one cup at a time”

If put to the pinch, an ounce of loyalty is worth a pound of cleverness.

Elbert Hubbard (2005). “Loyalty in Business: One and Twenty Other Good Things”, p.84, Cosimo, Inc.

Satisfied customers are apathetic. Loyal customers will be your advocate.

Jeffrey H. Gitomer (1998). “Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Customers Love You, Keep Them Coming Back and Tell Everyone They Know”, Bard

The customer is not always right.

"Breakout of the Year" by Brett Martin, www.gq.com. November 22, 2009.

Once you create a loyal customer base, it's tough for a competitor to take that away.

"Everything I Know, I Learned from Warren Buffett". Interview with Christopher Caggiano, www.inc.com.