W. Edwards Deming Quotes about Loss

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No one can measure the loss of business that may arise from a defective item that goes out to a customer.

No one can measure the loss of business that may arise from a defective item that goes out to a customer.

W. Edwards Deming

Loss, Risk, May

W. Edwards Deming, Joyce (edited by) Orsini (2012). “The Essential Deming: Leadership Principles from the Father of Quality”, McGraw Hill Professional

The greatest losses are unknown and unknowable.

W. Edwards Deming

Loss

Foremost is the principle that the purpose of consumer research is to understand the customer's needs and wishes, and thus design product and service that will provide better living for him in the future. A second principle is that no one can guess the future loss of business from a dissatisfied customer.

W. Edwards Deming

Loss, Design, Wish

"Out Of The Crisis". Book by W. Edwards Deming, p. 175, 1982.