William Zinsser Quotes about Writing Well

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Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.

Writing Well, Subjects, Products

William Zinsser (2012). “On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction”, p.5, Harper Collins

All writing is ultimately a question of solving a problem.

Writing, Problem, Writing Well

"On Writing Well". Book by William Zinsser (Chapter 8: Unity, p. 49), 1976.