Ideally, nothing should be embraced by a consumer firmly, nothing should command a commitment till death do us part, no needs should be seen as fully satisfied, no desires considered ultimate. There ought to be a proviso 'until further notice' attached to any oath of loyalty and any commitment. It is but the volatility, the in-built temporality of all engagements that truly counts; it counts more than the commitment itself, which is anyway not allowed to outlast the time necessary for consuming the object of desire (or, rather, the time sufficient for the desirability of that object to wane).
The consumerist culture insists that swearing eternal loyalty to anything and anybody is imprudent, since in this world new glittering opportunities crop up daily.
I guess I am doomed to remain an outsider to the end, lacking as I am the indispensable qualities of an academic insider: school loyalty, conformity to the procedure, and readiness to obey by the school-endorsed criteria of cohesion and consistency.