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The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.

Ricardo Guadalupe
Keys, Marketing, Elements
"Q&A with Hublot CEO Ricardo Guadalupe". Interview with Christopher Hunt, www.askmen.com.
The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.