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The most important thing in comedy - apart from empathy, which I think is important even if disguised - is surprise. I like surprising people with the fact that something's even a joke at all.

Ricky Gervais
Thinking, People, Empathy
"Ricky Gervais: The ESQ+A". Interview with Scott Raab, www.esquire.com. January 12, 2012.
The most important thing in comedy - apart from empathy, which I think is important even if disguised - is surprise. I like surprising people with the fact that something's even a joke at all.