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  5. So most of the time when we are confronted by more, rather...

So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.

Sheena Iyengar
Choices, Novices, Know How
Big Think Interview, bigthink.com.
So most of the time when we are confronted by more, rather than a few, choices we're often novices and so we don't really know how to differentiate these various options.