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When I'm working on games I don't think necessarily about what the end benefit of the game is going to be. Typically I'm trying to think of: "What can I do that is going to find new ways to entertain and surprise people."

Shigeru Miyamoto
Thinking, Games, People
"Miyamoto To Mtv: Why 'Wii Fit' Is Not 'Mario Fit' -- Also Talks The Pleasure Of Goals, Hardcore Gamer Complaints And New Characters". Interview with Stephen Totilo, www.mtv.com. April 22, 2008.
When I'm working on games I don't think necessarily about what the end benefit of the game is going to be. Typically I'm trying to think of: What can I do that is going to find new ways to entertain and surprise people.