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The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.

Theodore Levitt
Clever, Engineering, Purpose
Theodore Levitt (1986). “Marketing Imagination: New, Expanded Edition”, p.135, Simon and Schuster
The purpose of a business is to get and keep a customer. Without customers, no amount of engineering wizardry, clever financing, or operations expertise can keep a company going.