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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

Tim Cook
Meaningful, Believe, Discipline
"Apple's Tim Cook: We're Fine Without Steve Jobs (AAPL)" by Dan Frommer, www.businessinsider.com. January 21, 2009.
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.