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Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?

Tim Cook
Confused, Competition, Trying
"iPad Air and iPad mini with retina display launch: as it happened" by Jemima Kiss, Charles Arthur, Samuel Gibbs and Alex Hern, www.theguardian.com. October 22, 2013.
Our competition is different. They're confused. They chased after netbooks. Now they're trying to make PCs into tablets and tablets into PCs. Who knows what they'll do next?