I would model well-being by presenting myself as a high-energy person who loves what I am doing and who is thrilled to be able to offer books, tapes, and products designed to make people feel good. I would explain that they are in a store filled with this kind of energy and that creating such a space is exactly why I got into the business in the first place. If you want to feel good, then my store is the place you should visit on a regular basis. I would stay very informed about what's out there and make sure I carry many things with very high energy.