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Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say, "Hey, give us 10,000 yards of shirting."

Yvon Chouinard
Business, Pain, Giving
"The TH Interview: Yvon Chouinard, founder of Patagonia". Interview with Jacob Gordon, www.treehugger.com. February 7, 2008.
Yeah, leading an examined life, I always say, is a pain in the ass. It adds an element of complexity to business that most businessmen don't want to hear about. They just want to call a fabric manufacturer, and say,