What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?
![What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?](http://cdn.quoteddaily.com/images/carol-white/what-i-always-tell-my-clients-is-to-put-yourself-in-your-potential-customers-shoes---what-would-you.jpg)
What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?