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You can always tell when something is good, because the studio senses it has something good, and you can see them pour more and more resources into it. The promotion gets bigger and bigger.

Cheech Marin
Promotion, Resources, Bigger
Interview with Nathan Rabin, film.avclub.com. December 22, 2008.
You can always tell when something is good, because the studio senses it has something good, and you can see them pour more and more resources into it. The promotion gets bigger and bigger.