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  4. Aaron Levie
  5. You can look at the cost structure of an incumbent company...

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

Aaron Levie
Looks, Cost, Fundamentals
You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.