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The idea that you can ask one question and it makes the point - well, that wasn't how psychology was done at the time.

Daniel Kahneman
Ideas, Psychology, Done
"Daniel Kahneman: 'We're beautiful devices'" by Oliver Burkeman, www.theguardian.com. November 14, 2011.
The idea that you can ask one question and it makes the point - well, that wasn't how psychology was done at the time.