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Why would anyone want to be called a size zero or even aspire to being a zero? I don't even understand the thinking behind it, let alone the practicalities. What is all that about?

"Dawn French on her amazing weight loss: I never disliked my body but I slimmed to be there for my kid" by Rachael Bletchly, www.mirror.co.uk. April 24, 2012.
Why would anyone want to be called a size zero or even aspire to being a zero? I don't even understand the thinking behind it, let alone the practicalities. What is all that about?