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  4. Frank Luntz
  5. You cannot lie ever, because a lie destroys the credibility ...

You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.

Frank Luntz
Lying, Important, Clarity
You cannot lie ever, because a lie destroys the credibility of the product, and credibility is more important than anything. Credibility's even more important than clarity.