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  5. See, you know how to take the reservation, you just dont...

See, you know how to take the reservation, you just don't know how to hold the reservation and that's really the most important part of the reservation, the holding. Anybody can just take them.

Jerry Seinfeld
Important, Reservations, Know How
"Customer Service Suffers on Black Friday". "Day to Day" with Madeleine Brand, www.npr.org. November 23, 2007.
See, you know how to take the reservation, you just don't know how to hold the reservation and that's really the most important part of the reservation, the holding. Anybody can just take them.