By failing to read or listen to poets, society dooms itself to inferior modes of articulation, those of the politician, the salesman, or the charlatan. In other words, it forfeits its own evolutionary potential. For what distinguishes us from the rest of the animal kingdom is precisely the gift of speech. Poetry is not a form of entertainment and in a certain sense not even a form of art, but it is our anthropological, genetic goal. Our evolutionary, linguistic beacon.