Authors:
  1. Quotes
  2. Authors
  3. K
  4. Kevin Spacey
  5. Netflix did it right and focused on all the things that...

Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.

Kevin Spacey
Humor, Numbers, Dumb
"Edinburgh TV Fest: Kevin Spacey Tells Industry 'It's the Creatives, Stupid'" by Georg Szalai, www.hollywoodreporter.com. August 22, 2013.
Netflix did it right and focused on all the things that have replaced the dumb, raw numbers of the Nielsen world - they embraced targeted marketing and 'brand' as a virtue higher than ratings.