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What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.

Lee Clow
Want, T Shirt, Shirts
"Lee Clow on What's Changed Since '1984'". Interview with Bob Garfield, adage.com. June 11, 2007.
What I've always loved to do is build a brand that's so cool that you want to wear their T-shirt.