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I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.

Malcolm Gladwell
Thinking, Community, Marketing
"Online Extra: Q&A with Malcolm Gladwell". Interview with Gerry Khermouch, www.bloomberg.com. July 30, 2001.
I think actually the marketing community is approaching a crisis: There are just too many messages competing for too little attention. That is the fundamental problem.