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Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.

Marsha Collier
Powerful, Media, Marketing
Marsha Collier (2012). “Social Media Commerce For Dummies”, p.30, John Wiley & Sons
Content-based marketing gets repeated in social media and increases word-of-mouth mentions; it's the best way to gather buzz about a product.